Philanthropic principles Essay Example | Topics and Well Written Essays - 750 words

Philanthropic principles - Essay ExampleCadburys had had an impressive track record of employee welfare schemes and other(a) philanthropic activities. scarcely, unfortunately, such a philosophy is seldom seen in the business world today, where greed overcomes any humanitarian impulse. This essay will argue that the corporal culture and business philosophy followed in Cadburys during the 19th century is impossible to apply in the present times. When John Cadbury started the corporation back in late 19th century, he had a vision that was consistent with the principles outlined in Quakerism. Quakers believed that a commitment to communal welfare is essential for attaining divine grace. As a result Quakers were proactive philanthropists, including John Cadbury. He implemented a huge housing forge on a scale of 120 estate of the realm of land so as to provide all his employees decent dwelling conditions. Even his sons George and Richard Cadbury espoused the spirit of Quakerism in the ir managerial decisions. For those early generations of Cadbury managers, profits were not everything. But today, it is impossible to think of corporate leaders to belong in the same league as John Cadbury and his sons. (Bacon, 1997) What we have today is vapid sloganeering to project an outward philanthropy, which is in essence a garbed push for profits. Jargons such as cause-related marketing, social marketing, altruistic marketing and public intention marketing and corporate do-gooding arc just some of the unhelpful terms being thrown around these days. They are not true philanthropy as was carried out by John Cadbury and his sons. Even Cadburys former marketing director John Taylor admitted his botherations in 1992. By then, Cadburys had cut its charity roster to 2 World Wide Fund for Nature (WWF) and Save the Children. The long-term approach, rather than the immediate impact on the bottom line that others claim for Corporate Do-Gooding, was Taylors concern then. (Dwek, 1992) What Taylor observed two decades back has proved prophetic today, with the Cadburys sovereign brand being swept away in an aggressive takeover bid. The shed light on management of companies like Cadburys believed in industrial democracy and worker engagement in key management decisions. Of the handful of companies that experimented with industrial democracy, Cadburys was signally successful. These companies also had strong ideologies and a strong sense of social responsibility, which actually helped their profitability. Not only was Cadburys exemplary in this respect, but its arch twin in the chocolate industry Rowntree as well. In these two companies, worker participation was directly linked to companys participation in social programs. There was a circular process through which quality products were created by happy and well-paid workers as well as healthy financial performance for the company. (Dwek, 1992) universe health and Christian principles were therefore among the pus h factors that transformed chocolate from an expensive luxury into an increasingly common commodity. Many of the chocolate makers that started up in Britain in the ordinal century were owned and managed by Quaker families. The philosophy and moral outlook of these founder entrepreneurs pervaded the industry for decades. (Witzel, 2009) In conclusion, in todays world of cut-throat disputation under the spell of a prolonged economic recession, philanthropy